The cost of participation depends on the stand size, location, construction type and selected additional services. To receive current prices, a pavilion floor plan and a tailored quotation, submit an enquiry on the website or contact the exhibition manager.

Depending on the selected participation format, the fee may include exhibition space rental, standard stand construction and equipment, marketing promotion, a company listing in the electronic catalogue, staff badges and access to the exhibition’s digital services.

The full package details and list of included services are specified in the quotation.

The minimum stand size is 9 m². Larger stands are also available, with various location and construction options. Our managers will help you select the most suitable option for your objectives and budget.

Yes, you can pay the participation fee in two installments. The first 50% is payable within 5 working days of signing the application contract. The payment deadline for the remaining 50% is specified in the application contract.

To receive the latest exhibition floor plan and information about confirmed exhibitors, submit an enquiry on the website or contact the exhibition manager. Our team will advise you on the spaces available for booking and help you choose a suitable stand location.

A standard stand is a ready-made solution with a basic structure and a specified equipment package. It is suitable for companies looking to minimise preparation costs.

A custom-built stand is developed according to an individual design that reflects the company’s brand identity, product features and marketing objectives. This format allows for bespoke structures, demonstration areas and additional decorative elements.

Yes, exhibitors can order additional equipment and technical services, including furniture, lighting, electrical connections, screens and other stand fittings. Contact the exhibition manager for the list of available equipment, prices and order deadlines.

The exhibition’s official partner for custom stand construction is Expo Comfort. Contact the company’s representatives to develop a design, receive a cost estimate and discuss stand design options.

The exhibition targets a professional B2B audience: owners and managers of flower companies, flower and plant wholesalers and retailers, florists, representatives of plant nurseries and garden centres, landscape designers, and landscaping and urban greening professionals.

Over three days, the exhibition welcomes thousands of professionals from the flower business, floristry, nursery production, gardening and landscape industries. Visitors also include representatives of companies supplying planting material, equipment, packaging and garden products, as well as government bodies and other organisations. A significant share of the audience consists of purchasing decision-makers and those who directly influence purchasing decisions. Detailed information on visitors’ industry sectors and geographical distribution is available in the exhibition statistics.

The exhibition’s marketing team works to attract the target audience. Promotion includes online and social media advertising, email and WhatsApp campaigns, publications in trade media, and cooperation with industry associations, partners and opinion leaders. Invitations are sent directly to relevant professionals, managers and company representatives interested in exhibitors’ products and solutions.

Exhibitors can further promote their companies and products through the exhibition’s communication channels and advertising platforms.

Available formats include email and WhatsApp campaigns, priority placement in the electronic catalogue, social media posts, advertising on LED screens, banners throughout the exhibition venue and other promotional tools. These opportunities help increase brand awareness, attract your target audience to your stand and maximise the impact of your participation. Submit an enquiry for a consultation.

Yes, exhibitor information is published in the exhibition’s official electronic catalogue.

An exhibitor profile may include the company name, logo, business description, featured products and solutions, contact details and a website link. The electronic catalogue helps professional visitors explore exhibitors in advance, find relevant suppliers and plan their stand visits.

Yes, companies may propose an expert presentation, a product or solution presentation, or participation in a thematic discussion within the exhibition’s business programme.

To have your proposal considered, send the organisers information about the speaker and the proposed topic. Participation is subject to relevance to the event’s themes, the presentation format and the availability of programme slots.

Contact the exhibition manager to receive a sponsorship proposal. We will explain the available packages, branding options and promotional opportunities before and during the event. The cooperation format is selected according to your objectives and budget.

The exhibition provides the LeadScan digital service for convenient contact collection. It allows you to scan visitor badges, record business contacts and build a database of potential customers for your sales team to follow up with. The service helps organise collected leads and speed up their processing after the exhibition.

Participation effectiveness can be assessed by the number of new business contacts, qualified leads, meetings held, commercial enquiries received and deals concluded.

We recommend defining your key performance indicators (KPIs) in advance and tracking results at every stage of your participation: before, during and after the exhibition, using Be Digital services.

Return on investment (ROI) depends on your participation objectives, stand costs, the quality of the contacts collected and the effectiveness of your sales team’s follow-up. To calculate ROI, compare the total cost of participation with the profit generated from deals resulting from contacts made at the exhibition. Keep in mind that B2B sales cycles can take several months.

According to Flora Expo Astana 2026 statistics, 91% of exhibitors rate their participation ROI as “excellent” or “good”, 43% gain up to 50 new customers from a single participation, and 28% conclude deals worth USD 50,000 or more.